Konyaspor has signed a sponsorship deal with Sarıyer Kola, making the beverage company its official partner for the 2026-2027 season. According to a report by Habertürk, the signing ceremony was held on 29 August 2026 at the MEDAŞ Konya Büyükşehir Stadium Press Conference Hall.
This sponsorship comes at a time when the team is experiencing a difficult start to the league campaign. Konyaspor currently sits 18th in the Süper Lig with 0 points after losing both of their opening two matches. They have scored 2 goals and conceded 5, resulting in a -3 goal difference. The team trails league leaders Gençlerbirliği S.K. by 7 points. Their next fixture is an away match against Göztepe, who are 14th in the table, on 13 December 2026.
How will the deal provide economic support to Konyaspor?
Under the agreement, Sarıyer Kola will produce licensed beverage products specifically branded for Konyaspor. A portion of the revenue generated from sales of these club-branded products will be transferred directly to the club. This arrangement aims to provide an additional financial stream for the team's structure. Konyaspor Vice President Ali Kaya emphasized the importance of this model. Kaya said, "Yapılacak her tercih, takımımıza ve kulübümüze doğrudan destek anlamına geliyor," which translates to "Every choice made means direct support for our team and our club."
This sponsorship income can be utilized for the team's needs throughout the season. The squad, which can be viewed on our squad page, could potentially be strengthened with this extra resource. The current league situation is also visible on the standings page.
What is Sarıyer Kola's connection to Konya?
The collaboration is underpinned by Sarıyer Kola's presence in the city of Konya. The company has a significant production facility in Konya. Alongside its facilities in Sakarya and Adana, this Konya plant contributes to the local economy. Sarıyer Kola Board Chairman Osman Oğuz expressed this connection strongly. Oğuz stated, "Konyaspor’un yanında olmak, şehre duyduğumuz sevgi ve bağlılığın güçlü bir ifadesidir," meaning "Being alongside Konyaspor is a powerful expression of our love and commitment to the city."
This proximity aims to strengthen the bond between the brand and the city. Fans will be able to support their team with every purchase of a Konyaspor-branded Sarıyer Kola product. The model functions like a loyalty program that goes beyond traditional sponsorship deals.
How does this sponsorship affect the club's future plans?
Economic support is vital for Konyaspor. The team needs every available resource to improve its challenging league position. The new sponsorship revenue can be used to provide the necessary infrastructure and facilities for the technical staff and players. The club has a busy fixtures schedule to navigate for the rest of the season.
The deal with Sarıyer Kola is for one season. It will be valid until the end of the 2026-2027 campaign. During this period, the collaboration's reception among fans and its tangible benefit to the club will be evaluated. If successful, an extension of the relationship could be considered. Konyaspor will strive to recover and climb the league table in the remaining part of the season. The team's performance statistics can be followed on the stats page.
